Growhio is a non-profit Sustainable Cleveland 2019 initiative designed to strengthen and support all aspects of Northeast Ohio's local food economy through branding, marketing and collaboration.


ODA Specialty Crop Grant - Video Production

Growhio's ODA Specialty Crop Grant (introduction article from our Autumn Newsletter follows, if you have not read it yet) covers the cost of a promotional video to promote the availability of specialty crops (fruits and vegetables) at the seven farmers' markets in the Cleveland Farmers' Market Guild (CFMG). Growhio issued an RFP to solicit videographers/producers, and received 13 proposals from a diverse range of talented proposers. After a lengthy and diligent review process, Growhio and the CFMG selected Hyndsight Productions as its videographer/producer.

Over the past month, Hyndsight Productions, led by Kelley Hynds, shot on-location interviews at Coit Road, Tremont, and Downtown Cleveland farmers' markets. Hyndsight also took b-roll film at the other four farmers' markets and the Ohio City Farm. Filming has wrapped. The next step is editing, followed by graphics and final touches. Check the pictures below and on our Flickr page!

In partnership with the Cleveland Farmers' Market Guild (CFMG), Growhio was awarded a $65,000 grant from the Ohio Department of Agriculture Specialty Crop Grant Program to promote the availability of Ohio Specialty Crops (OSCs) at these farmers' markets. The one year grant will cover a marketing campaign, educational program, and new vendor start-up program.

The marketing campaign includes development of promotional videos, postcards, newspaper and RTA bus advertising. The educational program will be planned in partnership with Ohio State University Extension-Cuyahoga County, and will include educational presentations by farmers' market managers at various events, such as block club meetings and other community gatherings, in their focus neighborhoods.

The new community vendor assistance program (CVAP), perhaps the most exciting part of the ODA grant, provides each of the seven farmers' markets with an incubator vendor set-up. Vendors of OSCs who might not have either the resources to rent their own vendor space, or the capacity to fill an entire space with product, can rent the incubator vendor space for free, as needed, and share the space with other start-up vendors. In addition, a going-to-market workshop will be given to first-time OSC vendors to assist them in getting started at one of the seven farmers' markets.

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